Creative Oxygen Labs Calls for a New Global Healthy Buildings Standard Through Collaboration with Leading Building and Hospitality Organizations
It’s time to get serious with real solutions
A vision for healthier buildings, stronger asset performance, and greater confidence for investors, property owners, and travelers.
Creative Oxygen Labs, a Canadian clean technology company focused on healthier indoor environments, today announced its vision to collaborate with leading organizations including the U.S. Green Building Council (LEED), the International WELL Building Institute (WELL), Green Globe, BOMA, and the American Hotel & Lodging Association (AHLA) to accelerate the adoption of healthier indoor environments across commercial, residential, and hospitality properties.
As global demand for healthier buildings continues to grow, investors, property owners, hotel operators, and facility managers are increasingly seeking practical solutions that improve indoor environmental quality while supporting sustainability and long-term asset resilience.
Creative Oxygen Labs believes the future of real estate extends beyond energy efficiency, it must also prioritize the quality of the air occupants breathe every day.
At the center of this vision is Oxygen, the company’s innovative mineral-based paint additive technology that transforms conventional walls and ceilings into active surfaces designed to support cleaner indoor environments. Developed using naturally occurring earth minerals and supported by laboratory research, Oxygen integrates into standard water-based paints without changing conventional painting practices, making it a practical solution for new construction and renovation projects alike.
Creating Greater Value for Building Owners and Investors
Commercial real estate is evolving toward health-centered design. Buildings that demonstrate higher environmental performance and occupant wellness are increasingly attractive to tenants, guests, employees, and institutional investors.
Creative Oxygen Labs believes widespread adoption of advanced healthy-building technologies can help property owners:
- Differentiate their assets in an increasingly competitive market.
- Support healthier indoor environments for occupants.
- Strengthen ESG and sustainability initiatives.
- Enhance tenant satisfaction and retention.
- Protect long-term building value through proactive maintenance strategies.
- Reinforce investor confidence in resilient real estate portfolios.
Healthy buildings are rapidly becoming a value strategy rather than simply an environmental initiative.
Supporting Property Managers and Building Operators
Facility managers face growing expectations to deliver buildings that are not only efficient but also healthier to occupy.
By integrating Oxygen during routine painting cycles, building owners have the opportunity to incorporate an additional wellness-focused feature into spaces that are already being renovated, minimizing disruption while enhancing the overall indoor environment.
Creative Oxygen Labs envisions this approach becoming part of the next generation of best practices for commercial offices, multifamily residential buildings, healthcare facilities, educational institutions, senior living communities, hospitality properties, and public infrastructure.
Building Confidence for Travelers and Guests
Today’s travelers increasingly consider cleanliness, wellness, and indoor environmental quality when choosing accommodations.
Creative Oxygen Labs believes hotels, resorts, conference centers, and hospitality operators have an opportunity to elevate guest confidence by incorporating advanced healthy-building technologies into their renovation and maintenance programs.
Working alongside sustainability and wellness frameworks promoted by organizations such as Green Globe, LEED, WELL, BOMA, and AHLA could help establish a stronger culture of healthy indoor environments throughout the hospitality industry.
The result is a hospitality experience where guests gain greater confidence that the spaces they occupy have been designed with wellness in mind.
A Vision for the Future of Healthy Buildings
The built environment is where people live, work, learn, heal, and travel. Every wall and ceiling represents an opportunity to contribute to healthier indoor spaces.
Creative Oxygen Labs believes healthy-building technologies should become a standard consideration in construction and renovation projects, similar to today’s expectations for smoke detectors, ventilation systems, and energy-efficient lighting.
“As our understanding of indoor environmental quality continues to evolve, we believe the buildings of tomorrow should actively contribute to healthier living,” said Chris Shahabi, Founder of Creative Oxygen Labs. “By bringing together leaders in sustainability, wellness, real estate, and hospitality, we have an opportunity to help define a new generation of healthier buildings that benefit people, property, and the planet.”
An Invitation to Collaborate
Creative Oxygen Labs invites the U.S. Green Building Council, the International WELL Building Institute, Green Globe, BOMA, the American Hotel & Lodging Association, developers, property owners, architects, facility managers, hospitality leaders, and institutional investors to explore opportunities for collaboration in advancing healthier indoor environments.
Together, the industry can help establish a future in which cleaner indoor environments become an integral component of sustainable building design and responsible asset management.
About Creative Oxygen Labs
Creative Oxygen Labs is a Canadian clean technology company developing advanced mineral-based solutions that integrate into conventional building materials to support healthier indoor environments. Its flagship technology, Oxygen, is a paint additive designed for use with standard water-based paints, enabling walls and ceilings to become active components of healthier building design. The company’s mission is to help transform buildings into healthier spaces while supporting sustainability, resilience, and long-term asset performance through science-driven innovation.